About Us

Fran Pullano, MBA, CFCI, Principal 

With over 30 years in the design, administration and placement of employee benefit and insurance plans for small, multi-location and municipal employer groups Fran has built Pullano & Company into a full benefits outsourcing service organization.  Her specialty remains the re-design of benefit systems for employers facing the increased challenges of providing relevant benefits to diverse populations while working within limited budget restrictions.  Her work in total compensation design and analysis encompasses corporate budget and needs analysis while targeting flexible compensation and incentive-based structures.   She targets benefits which encourage strong employee/and executive participation in company goals and objectives.

 At the forefront of small business concerns in navigation of health care reform and consumer based health care,  she has built a  firm which excels in administration of medical insurance plans, HRAs and FSAs, long term care, disability income and COBRA programs for small business.

She is an instructor and proctor for the NYS Insurance Department and maintains a Certification in Flexible Compensation and Instruction (CFCI) from the Employer’s Council on Flexible Compensation.  She has spoken at national conferences and has been published in Employee Benefit News and the Rochester D&C.  She received her MBA in Marketing and Finance from RIT and her undergraduate degree in English from UR. She was also a former Manager of Medicare Part A for Rochester Hospital Services Corporation.

She currently sits on the Advisory Board of HCR and is an advisor to the 10 Program of High Tech Rochester.  She is a past chair of the Nazareth Schools and The Small Business Council of the former Greater Rochester Chamber of Commerce.  She is a former Commissioner of the Monroe County Entrepreneurial Task Force, and a past Board Member of NAWBO and the Women’s Foundation of Genesee Valley.

Lizz OrtolaniLizz Ortolani, MSW, Associate

Lizz transitioned into benefits planning after 15 years of healthcare administration as a Licensed Master Social Worker. Since the launch of the NYS Marketplace, she has helped 200 individuals secure health insurance.

Her previous work in various hospitals, clinics, and nonprofit organizations and in areas including medical/surgical care, internal medicine, hospice, traumatic brain injury, and infectious disease allow her to be a significant advocate and counselor for clients seeking quality medical care at an affordable price. 

She remains an adjunct instructor in the social work programs at SUNY Brockport and Nazareth College. At Pullano & Company Lizz has embraced the cause of small business benefits and is a valued team member in the company’s quest to enhance the benefits design and placement in small to mid-size companies while providing an outlet for laid off, part-time and lower paid employees in any size enterprise.

Lizz Ortolani is a life, accident, and health insurance agent. She is AHIP (Medicare) and NYS Marketplace (Affordable Care Act) certified.

     Tricia Solt, BA, Office Manager & Licensed Medicare Associate

Tricia came to the Pullano & Company team in 2010 with considerable experience in office organization and accounting. She is an active agent and holds a current New York State Life, Accident and Health Insurance license. She is also AHIP certified and licensed to sell Medicare plans.

Tricia manages the general operations of the organization and is       responsible for the daily functions in the office. She has mastered Flexible Benefits administration, health insurance systems administration and the art of customer contact. She is also responsible for client mangement and the service of renewals.

Tricia attends annual ACA (Affordable Care Act) compliance seminars to ensure clients are provided with the most recent changes in health care reform regulations. She is able to organize, prioritize and meet deadlines. Tricia stays highly motivated by challenges with a desire to learn and accomplish goals. Her attention to detail and in depth knowledge of products add value and efficiency to satisfying clients needs.

Prior to joining Pullano & Company, she worked for ACC Business, a division of AT&T, as a Billing Integrity Analyst. Tricia earned a bachelor's degree in Business Management from Rochester Institute of Technology.